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1、Customer Loyalty Index 2024United KingdomFeaturing research from respondents across the United Kingdom,as part of a global campaign across the United States,Australia,Germany,and the United Arab Emirates 2Customer Loyalty Index 2024 United KingdomSara Richter CMO,SAP EmarsysCustomer loyalty is the h

2、oly grail of marketers.From repeat purchases to average order value,and customer lifetime value,loyalty can have a significant impact on brands business objectives.But today,the nature of loyalty is changing.In 2024,AI empowers marketers to create incredible connected experiences,making it easier fo

3、r people to discover a wide array of platforms;reducing the friction involved in spending their money elsewhere.With the process for switching brands and services increasingly streamlined,marketers must ask themselves,what does loyalty look like from the customer perspective?How do todays customers

4、think and feel about loyalty?And what does it take to ignite true loyalty,then secure it long-term?These are questions that weve asked customers in our fourth annual Customer Loyalty Index research.Through this data-driven report,we hope to empower our customerscompanies like Aldo Group,PUMA,and tho

5、usands of other brands and services across the world in sectors such as Retail,Consumer Packaged Goods,Travel and Transport,Sports and Entertainment,and Utilitiesin their journey towards AI-leveraged loyalty building,omnichannel customer engagement.3Customer Loyalty Index 2024 United KingdomMethodol

6、ogyThe research was conducted by Opinion Matters,among a sample of 2,010 general respondents across the UK.The data was collected between 12.06.2024 17.06.2024.The report also includes data from past research conducted across the UK by Opinion Matters in 2023,with a sample of 2,001 general responden