1、01EMEA MindsetNOVEMBER 2024EMEA CONSUMER NAVIGATOR 02ABOUT THIS STUDYDentsus EMEA Consumer Navigator is a quarterly survey designed to take the pulse of European consumers and capture their economic sentiment.Survey MethodologySurvey MethodologyThe survey was conducted by dentsu via an online resear
2、ch panelThe survey was fielded on September 2024Target audience 18 years of age and olderSample of 1,200 respondents across 3x EMEA markets(400 x Germany,400 x Denmark&400 x Italy)Controls put in place to achieve a nationally representative sample.The data has been weighted on age,gender and region
3、variables(using the latest publicly available national statistics for each market).0203Q3Q2Spain,in splurging on high-quality goods.Germany and GB view the current economy as not doing great.Consumers believe personal finances will remain the same in the short term.Young generations(Gen Z,Millennial
4、s)struggle with staying on top of expenses compared to older generations.Overall,consumers are cutting down on spending,with a marked decrease Employed consumers have some degree of worry regarding job security across Spain,Germany and GB.Where we are now and Where we are now and what nextwhat next
5、V A R I E D P E R S P E C T I V E SWhile Denmark maintains a neutral opinion on current and future European economy,Germany and Italy view more pessimistically.Despite differing economic perceptions by each region,the majority of consumers across all markets expect their personal finances to remain
6、same in the short term.Denmark stands out with strong confidence in both personal finances and the future of the economy compared to Germany and Italy,where uncertainty is more pronounced.Amid economic concerns,consumers are adjusting their spending habits by opting for cheaper options on essential
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