1、Cover Iana Kunitsa/GettyimagesOctober 2024Monetizing green products How sustainability can boost your top lineSource:Roland Berger2Transforming your company into a sustainable business is challenging.Two key tasks for company leaders are enhancing corporate sustainability by investing in climate act
2、ion,and monetizing sustainability by offering green products.These are two sides of the same coin yet,in practice,many companies focus on the first task and neglect the second.In so doing,they fail to exploit the potential of their green transformation to boost their top line with the help of dedica
3、ted sustainable products that they can sell at a premium.Not only that,by squandering this business potential they miss the chance to recover at least some of their additional initial sustainability costs and to protect their margins.Monetizing green productsTwo sides of the same coinInvesting in cl
4、imate action and monetizing sustainabilityIts not easy being greenSustainable businesses must act on two frontsOrganization&processesPeople&cultureDataR&DPurchasingProductionlogisticsOutbound fPricePlacePromotionProductlogisticsInboundValue propositionMonetize sustainability by offering green produc
5、tsEnhance corporate sustainability by investing in climate action12 Improve sustainability through climate actionMonetizenewbusinesspotentialImprove sustainability through climate actionMonetize new business potentialSupportfunctionsSource:Roland Berger3Monetizing green productsCompanies would like
6、sustainability to boost their top lineBut in most cases they fail to realize a green premium Investing in sustainability increases costs but monetizing sustainability can help recover themCost effectSustainability-related net cost increaseEfficiency increaseCompanies are investing in sustainability
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