Counterpoint & Realme：2023智能手机民主化白皮书：未来行业增长关键（英文版）（16页）.pdf

1、 November 2023 Copyright Counterpoint Research.All rights reserved.SMARTPHONESMARTPHONE DEMOCRATISATIONDEMOCRATISATION November 2023 Key To Future Industry Growth 2 Counterpoint Technology Market Research 2023 Contents Introduction.3 1.Smartphone evolution:2018 to today.4 1.1 Challenges remain,but e

2、merging market growth remains strong.4 2.Key Trends.5 2.1 Industry consolidation.5 2.2 Chinese brands driving competition and innovation.7 3.realmes industry impact.11 3.1 realme joins the“200 million Club”.11 3.2 Smartphone democratisation driving global expansion.13 4.Looking ahead.15 4.1 Outlook.

3、15 4.2 Conclusion.15 3 Counterpoint Technology Market Research 2023 Introduction It has been a turbulent few years for the smartphone industry,with a series of unprecedented events from the onset of the COVID-19 pandemic in 2020,supply chain issues in 2021 and now the global financial crisis squeezi

4、ng global shipment levels.Meanwhile,a steady shift to premium is driving up the price of smartphones,with top-end flagships now regularly costing well over$1,000.This risks broadening the digital divide even further and pushing the latest smartphone technology out of reach of all but the wealthiest

5、of consumers.Despite the turmoil,however,there are plenty of reasons to remain optimistic about the future.Emerging market growth remains strong,mobile technology is connecting more and more people around the world,and fierce competition amongst OEMs is pushing smartphone innovation to new heights a

6、nd to new demographics.This competition has also created a new segment in the industry;that of flagship-like devices for non-flagship prices.This is not only helping more OEMs reach global scale,but is also driving the democratisation of the smartphone,and by doing so,bringing exciting innovations t