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麦肯锡:2024下一代“竞技场”报告-重塑全球经济的18个新兴行业领域(中译版)(213页).pdf

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1、October 2024The next big arenas of competitionArenas are industries that transform the business landscape.Eighteen future arenas could reshape the global economy and generate$29 trillion to$48 trillion in revenues by 2040.AuthorsChris BradleyMichael ChuiKevin RussellKweilin EllingrudMichael BirshanS

2、uhayl ChettihEditorMax BerleyData visualizationChuck BurkeiiThe next big arenas of competitionCopyright 2024 McKinsey&Company.All rights reserved.Cover image:Large stadium lights ZargonDesign/Getty ImagesConfidential and proprietary.Any use of this material without specific permission of McKinsey&Co

3、mpany is strictly prohibited.1The next big arenas of competitionMcKinsey Global InstituteThe McKinsey Global Institute was established in 1990.Our mission is to provide a fact base to aid decision making on the economic and business issues most critical to the worlds companies and policy leaders.We

4、benefit from the full range of McKinseys regional,sectoral,and functional knowledge,skills,and expertise,but editorial direction and decisions are solely the responsibility of MGI directors and partners.Our research is currently grouped into five major themes:Productivity and prosperity:Creating and

5、 harnessing the worlds assets most productively Resources of the world:Building,powering,and feeding the world sustainably Human potential:Maximizing and achieving the potential of human talent Global connections:Exploring how flows of goods,services,people,capital,and ideas shape economies Technolo

6、gies and markets of the future:Discussing the next big arenas of value and competitionWe aim for independent and fact-based research.None of our work is commissioned or funded by any business,government,or other institution;we share our results publicly free of charge;and we are entirely funded by t

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本文主要讨论了“竞技场”(arenas)这一独特行业类别,定义为具有高增长和高动态性的行业。竞技场行业在经济增长中占据巨大份额,且行业内市场份额变化剧烈。文章通过分析2005至2020年的数据,识别出12个当前的竞技场行业,包括云计算服务、电子商务、生物制药和电动汽车等,这些行业展现出显著的增长和动态性。文章还提出了一个“竞技场创造配方”,包括商业模式或技术步骤变化、投资升级激励和大型或增长中的可解决市场,这些元素共同作用,产生了竞技场行业特有的竞争升级模式。最后,文章预测了18个可能成为未来竞技场行业的领域,如人工智能软件和服务、共享自动驾驶汽车、空间探索等,这些行业有望在2040年之前产生29至48万亿美元收入。
未来竞技场将如何改变全球经济? 竞技场如何孕育出全球巨头? 竞技场形成的三大要素是什么?
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