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Digital Commerce 360:2024B2B电商中的客户体验趋势报告(中译版)(28页).pdf

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1、CUSTOMER EXPERIENCE TRENDS IN B2B ECOMMERCEMARCH 2024Compliments of Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published February 2024.B2BCOMMERCE 360EXECUTIVE SUMMARY 3GIVE DIGITAL B2B BUYERS WHAT THEY WANT 13B2B ECOMMERCE DRIVES AHEAD ACROSS INDUSTRIES 2

2、3ABOUTThe authors 26Digital Commerce 360 28SPONSOR ARTICLELucidworks 5Build a customer experience that engages repeat buyersEXECUTIVE SUMMARYWhere the road heads:all electronic sales 4Total U.S.manufacturing and distributor sales gain momentum 4Total U.S.B2B sales by quarter 8What are your top three

3、 technology budget priorities over the next year?9Which of the following are challenges your company will likely face this year?10Distributors and wholesalers sales struggle in 2023 11Manufacturing sales struggle to grow in 2023 12GIVE DIGITAL B2B BUYERS WHAT THEY WANTOver half of B2B buyers purchas

4、e at least daily 14Buyer behavior varies though at least 1 in 5 have researched and purchase in most categories 158 in 10 B2B buyers find trust and tracking tools important when making an online business purchase 15CHARTSB2B buyers use a range of sites to transact starting with the brand manufacture

5、rs website 19B2B buyers believe that brand manufacturers have the best information on their products and that going direct to these sites to buy B2B products is preferred 20Thinking ahead,what percentage of your annual sales might be captured from your own ecommerce sites at the end of the year?20Wh

6、at is the status of each of the following personalization tactics?21How effective is your organization at collecting,analysing and activating your customer data?21B2B ECOMMERCE DRIVES AHEAD ACROSS INDUSTRIESDigital commerce varies widely by industry,but penetration rates are growing 24Tale of the di

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本文主要讨论了2023年B2B电子商务的发展趋势和2024年的预测。主要观点包括: 1. 2023年,美国制造商和分销商的销售总额持平,为14.87万亿美元,而B2B电子商务销售额增长了17%,达到2.08万亿美元。 2. 年轻一代的采购经理和采购团队更倾向于数字化采购,这推动了B2B电子商务的增长。 3. 55%的B2B买家仍将电子邮件作为与卖家沟通的主要方式,但越来越多的年轻买家更倾向于无接触的在线购买。 4. 2024年,B2B电子商务的增长将继续推动整体商业销售的增长。 5. 70%的B2B买家认为在线购买比通过销售代表购买更方便。 6. 2023年,分销商和批发商的销售总额下降了2.72%,而制造业的销售总额增长了3.60%。 7. 2024年,B2B卖家需要提供更好的用户体验,以满足数字化优先的商业买家。
2024年B2B电子商务的增长趋势是什么? B2B买家在在线购买时最看重哪些因素? 如何通过优化客户体验来提高B2B电子商务的销售?
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