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欧洲旅游委员会:2024-2025年秋冬季欧洲国家国内及欧洲内部旅行情绪监测报告(中译版)(47页).pdf

上传人: Kell****reet 编号:179586 2024-10-31 47页 7.57MB

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1、Autumn&Winter2024/2025 Monitoring Sentiment for Intra-European Travel Travel IntentionsPage 08Planning DetailsPage 30Travel ConsiderationsPage 40MethodologyPage 45Highlights&RecommendationsPage 03ContentsResearch highlightsWAVE 20 This report tracks intentions and short-term plans for domestic and i

2、ntra-European travel.It represents the 20th update of an ETC research project initiated in September 2020.The findings are based on data collected in September 2024 from respondents in ten key European markets,focusing on travel plans from October 2024 to March 2025.TRAVEL INTENTIONSEuropean travel

3、intentions remain high,with 73%of respondents planning to travel between October 2024 and March 2025,an increase of 6%compared to last year.Travel intention is strong across all generations;the most notable yearly increase is among Europeans aged under 45,with those aged 35-44 being the most likely

4、to travel(78%).39%of Europeans plan to travel between October and November 2024,and 33%consider visiting a neighbouring country.October(23%)and December(23%)are the most popular travel months.Half of Europeans(51%)plan to explore less-touristic destinations in the countries they will visit.Among tho

5、se planning to travel in the next six months,68%intend to take a leisure trip,15%will visit friends or relatives,and 8%will travel for business.As autumn arrives,Culture&Heritage(18%)and City Break(17%)trips take the lead,while Sun&Beach trips(14%)have dropped to the third place.TRIP PLANNINGIn the

6、upcoming months,38%of Europeans will take a single trip,while a significant 56%plan to travel multiple times.Younger Europeans(18-24 years old)are most likely to embark on several journeys(60%vs.42%for those 55+).Research highlightsTRIP PLANNING44%of Europeans have fully or partially booked their ne

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根据报告的内容,本文主要研究了2024年秋冬季欧洲境内旅游的意向和计划。主要内容包括: 1. 欧洲旅游意向保持高位,73%的受访者计划在2024年10月至2025年3月期间出行,比去年增加6%。 2. 旅游意向在所有年龄段都很强烈,尤其是45岁以下人群,35-44岁人群最有可能出行(78%)。 3. 51%的欧洲人计划探索他们将要访问的国家的较少游客的目的地。 4. 68%的出行计划者打算进行休闲旅行,15%将探亲访友,8%将出差。 5. 随着秋天的到来,文化和遗产(18%)和城市短途旅行(17%)位居前列,阳光和海滩旅行(14%)降至第三位。 6. 54%的欧洲人计划入住酒店,短期租赁保持第二位(17%)。 7. 目的地安全是欧洲人选择旅游目的地的首要考虑因素(18%),其次是稳定的天气和吸引人的优惠或交易(各12%)。 8. 近四分之五的欧洲人(79%)表示由于气候变化,他们已经对自己的旅游习惯做出了一些调整。
欧洲旅行意向为何增加? 哪些目的地最受欧洲游客欢迎? 欧洲游客偏好的旅行类型有哪些?
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