1、New Codes of Luxury in Saudi Arabia 4.FOREWORD5.EXECUTIVE SUMMARY7.INTRODUCTION11.Part One THE SAUDI LUXURY CONSUMER LANDSCAPE21.Part Two OVERARCHING SAUDI LUXURY MINDSETS45.Part Three CREATING FUTURE SAUDI LUXURY EXPERIENCES,DESTINATIONS AND BRANDS53.CONCLUSIONContentsContentsTogether Group is a cu
2、rated collective of creative consultancies,technology and production studios,crafting the future of luxury and lifestyle.Together,we create and elevate brands,experiences and destinations of the future.Through our profound understanding of consumers needs and desires,imaginative and immersive storyt
3、elling and innovative use of technology.In 2023,Together Group launched its offices in Riyadh and appointed Ada Renedo as regional CEO for the Kingdom of Saudi Arabia and the Middle East,working to support the regions most ambitious luxury and lifestyle projects.www.together.groupThe Future Laborato
4、ry is one of the worlds most renowned futures consultancies.We deliver foresight through a number of products and services,including our trends intelligence platform,LS:N Global,our Bespoke Foresight and commissioned content offering,and through our Strategic Advisory.Our strategic foresight helps o
5、ur clients to harness market trends,understand and adapt to emerging consumer needs,position their brands for success and keep them ahead of their competitors.Since 2000,we have worked with more than 1,000 businesses on over 5,000 projects in 50+countries.In 2022,The Future Laboratory became part of
6、 the Together GCover image:Ithra Culture Center by Saudi Aramco,Dhahran,Saudi Arabia.Photography by Ahmad Alnaji2NEW CODES OF LUXURY IN SAUDI ARABIAby Ada Renedo,regional CEO,Together Group,Middle EastSince 2021,Ive been a resident of Saudi Arabia.Here,Ive observed a country rich in heritage,natural
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