1、Table of contentsIntroduction 3The challenge 4What youll find in this report 5Key takeaways 6How do consumers shop for furniture?7Where are people planning to shop?9A look into the future:Next furniture purchase 10What motivates furniture shoppers?11Furniture,trends,construction,and values.12Are con
2、sumers ready to pay more?15How do shoppers discover new furniture?16Why do shoppers choose to buy furniture in-store?17How can technology transform the in-store experience?18Why do shoppers choose to buy furniture online?19What types of furniture are shoppers comfortable buying online?20What feature
3、s make shoppers more likely to buy furniture online?21High-quality imagery is the backbone of online furniture shopping 22What are consumers biggest online furniture shopping frustrations?24Comparing the in-store and online furniture shopping experiences 25What puts furniture customers off?26The fut
4、ure of furniture shopping 27Survey demographics 28About Chaos Cylindo 29Ace Lounge Accent chairCustomize nowIntroductionIf furniture retail was ever a simple,straightforward business,those days are long gone.Today,galvanized and fragmented by the advent of online shopping,the sector is fiercely comp
5、etitive,and every business,from the smallest independent shop to the biggest webstore,must take advantage of every tool at their disposal if they are to survive.The good news is that theres still space in the industry for experimentation,invention,and the personal touch,and given the huge variation
6、in approaches that prosper today,the sector could look very different in 50 years time.People will always need furniture,and they will always seek to make their homes more comfortable and attractive but there remains a great many unknowns when it comes to their tastes,motivations,and prejudices arou
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