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RetailX:2024北欧零售、电商和D2C市场全景报告-零售商业绩、消费者洞察与市场动向分析(中译版)(68页).pdf

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1、RetailX Nordic 360Performance,consumer insights and market dynamics a 360 view on retail,ecommerce and D2C in the Nordics,2024RXAND24RP499|October 2024WWW.RETAILX.NETIn partnership with:2|RetailX|October 2024RXAND24RP 2024 IntroductionWelcome to the first edition of the RetailX Nordic 360 report.Thi

2、s new format reports on the digital landscape in Denmark,Finland,Iceland,Norway and Sweden,consumers attitudes to shopping online and details of the retailers that lead the market.These are analysed through charts and a RetailX ranking of the Top100.The report investigates market dynamics,retailer p

3、erformance and the ongoing trends that are shaping online and omnichannel retailing in the region.Sustainability,retail media,subscriptions,instore services,payments and marketplaces are covered in individual sections.Company profiles showcase the retailers standing out in the market.The ecommerce m

4、arket in the region is poised for growth,with consumers buying from brands and retailers in the area as well as from overseas.The amount they spend and the frequency with which they shop online are both predicted to rise.RetailX Nordic 360 is one of a series of reports offering a practical guide to

5、retailers selling in different countries and regions either from within the market or outside.We welcome your feedback and comments and are interested to hear your ideas and insights as we develop this series.Ian Jindal,CEO,RetailXContentsStrategic overview 03Market review 04The RetailX Nordic Top10

6、0 08Market dynamics:Retail media 11Market dynamics:Sustainability 14The consumer view 16Payments 22Subscriptions 24Instore services 26Marketplaces 28Focus on Denmark 30Focus on Finland 34Focus on Iceland 38Focus on Norway 40Focus on Sweden 44Company profile:Boozt 48Company profile:Clas Ohlson 49Comp

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本文主要介绍了北欧地区(包括丹麦、芬兰、冰岛、挪威和瑞典)的零售业现状。主要内容包括: 1. 北欧国家在多个排名中名列前茅,包括包容性和可持续性。 2. 2023年,北欧地区的GDP增长放缓,但预计2024年丹麦、挪威和瑞典将实现正增长。 3. 电子商务市场预计将实现9%的年增长率,消费者在线购物的频率和支出预计将增加。 4. 消费者对在线购物的支出预计将增加,尤其是在丹麦和挪威,预计食品和时尚类产品的在线支出将大幅增长。 5. 零售商面临来自国际零售商的激烈竞争,如亚马逊、Temu和Zalando。 6. 报告还提供了对北欧各国零售业的具体分析,包括公司简介和市场趋势。
2024年北欧电商市场增长前景如何? 北欧消费者在线购物行为有何变化? 国际品牌如何抓住北欧电商市场机遇?
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