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迪拜多种商品交易中心(DMCC):2024贸易的未来-游戏与电子竞技版报告(英文版)(31页).pdf

上传人: Kell****reet 编号:178549 2024-10-23 31页 3.43MB

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1、1GEARED FOR GROWTH:GAMING AND ESPORTS IN THE MIDDLE EAST AND NORTH AFRICA2TABLE OF CONTENTSExecutive summary 4Market outlook 6Global landscape and gaming hubs 9SPECIAL SECTION:Defining the esports and gaming industry 12Console 12Mobile 14Augmented Reality(AR)&Virtual Reality(VR)15Cloud 17Blockchain

2、18Immersive 193Gaming in Middle East and North Africa(MENA)20 Government support 24 Gaming investments,companies and start-ups in 26 United Arab Emirates(UAE)Challenges and the road ahead 28Industry recommendations 304This publication serves as the first in-depth DMCC(Dubai Multi Commodities Centre)

3、thought leadership report on the global and local gaming and esports ecosystem.It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology,culture and business pe

4、rspective;global trends in terms of market revenue,audience development,and esports and gaming talent;the emerging place of MENA in the international gaming and esports ecosystem;and the key challenges both for the industry and for the MENA region.EXECUTIVE SUMMARY5The main findings of the report:Th

5、e gaming and esports industry is a fast-growing segment in terms of global reach,revenues and audience development.Pandemic-induced lockdowns prompted a surge in participation,while improvements in technology and connectivity have enriched the user experience and game-play dynamics.The demographic p

6、rofile is evolving to include more participants from older age groups,and more women,as the sector becomes more inclusive.Asia Pacific constitutes the largest market share and China,the US and Japan are the largest individual markets.The Middle East region is raising its profile as both a consumer a

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本文主要讨论了中东和北非地区(MENA)的游戏和电子竞技行业的发展现状和未来趋势。主要观点包括: 1. 游戏和电子竞技行业是一个快速增长的全球性市场,2021年全球游戏市场估值为1984亿美元,预计到2027年将增长到3399.5亿美元。 2. 亚太地区是最大的市场,中国、美国和日本是最大的单一市场。中东地区正在成为一个消费者和生产者/创作者的中心,受益于年轻、精通数字的 population、高水平的数字连接和政府的支持。 3. 沙特阿拉伯和阿联酋是该地区的领导者,由于高收入水平、强大的数字参与和公共投资计划和支持。 4. 电子竞技与旅游和活动等高优先级部门之间存在生产性联系,这两个政府都在将其作为经济现代化计划的一部分进行开发。 5. 行业面临的挑战和建议包括改善全球商业环境,提高对游戏和电子竞技的认识并提供教育,例如改善签证制度以确保人才流向现场活动;使行业专业化,从裁判和教练到业务发展功能;适当监管游戏内容,并与更广泛的担忧,如成瘾和确保在线安全和网络安全,特别是年轻人。 6. 到2027年,MENA数字游戏收入预计将从2021年几乎翻倍。
游戏产业如何影响中东和北非地区? 游戏产业面临哪些挑战和机遇? 游戏产业如何与旅游和活动产业互动?
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