1、Table of contentsIntroduction 3U.S.furniture industry outlook 4Key findings 6Methodology 8Key drivers and adoption 9Top 15 furniture retailers 11Analyzing e-commerce merchandising features for furniture retailers 12Product customization 13HD zoom 14360-degree views/3D 15In-context imagery 16Dimensio
2、n shots 17Augmented reality(AR)18Video 19Reviews 20Product recommendations 21Mobile optimization 22Social media activity 23Product page load speed 24Product visuals quality 25Product information detail 26Checkout experience 27Filtering options 28UX benchmark study results from the 3 leading furnitur
3、e players 29IKEA 30Room&Board 34Joybird 40E-commerce merchandising adoption&index ranking 44IntroductionThe furniture industry has had a rough few years.Strategies and tactics developed over the past 12 to 24 months arent delivering the results they once did the rules have changed.To stay relevant,f
4、urniture retailers must create digital serendipity for their customers.Consumers expect greater convenience and empowerment to shop the way they want,where they want.Digital sits at the core of that promise.The proliferation of digital technology is giving customers access to an unprecedented amount
5、 of product information.Customers are doing their own“homework”before visiting a store,and by the time they enter the store,theyve already made a decision.That means that if furniture businesses want to have a say in a customers final decision,they must reinvent the online shopping experience to kee
6、p customers engaged.As the industry is in the throes of digitization,it is vital to look at the current infrastructure and consider the needs required to enable the next generation of technologies.Consumers want speed and convenience in their shopping journey,and both in-store and digital experience
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