Simplilearn：2024视频营销SEO策略全面解读：提升视频曝光率的关键要素（中译版）（17页）.pdf

1、SEO for Video Everything You Need to Know About Boosting Your Video Marketing Strategy1|INTRODUCTIONSearch engine optimization dates back to the introduction of search engines in the mid 1990s.Its been a fascinating evolution from optimizing websites for rankings to optimizing individual videos as w

2、ell as YouTube channels.Today,YouTube has two billion users second only to its parent company,Google.Leveraging this channel is an incredible opportunity to reach people in many different languages across the world.In todays mobile and increasingly remote world especially during the COVID-19 pandemi

3、c video content is the most highly engaging content on social media.Lets put this in perspective.In the first months of 2020,when the COVID pandemic took hold of the world,Facebook reported a 50 percent increase in livestream viewership.On top of that,85 percent of businesses already use video marke

4、ting and 92 percent acknowledge that video is a key component for their respective digital marketing strategies.To ensure that you are reaching this massive audience,it is critical to employ search engine optimization for your video content.In this eBook,we will share tips on how you can leverage SE

5、O for video.Lets dig in.2|KEYWORDS ARE KEYLeveraging SEO for video starts with keyword research.When optimizing keywords for video,you can start with the work you have already done on your website.Look at what people are searching for and what problems they are trying to solve.When users go to Googl

6、e to find out how to solve a problem or find information,YouTube videos will undoubtedly be in the results.When choosing keywords for video,determine what kind of content pertains to your business and what words people are using to search for it.You can also do a search on YouTube to see what other