MUSO：2023全球电影和电视盗版趋势报告：用数据驱动的策略保护知识产权和收益（中译版）（16页）.pdf

1、Tackling Piracy In Film&TVHow To Protect Your IP And Revenues With A Data Driven StrategyAuthored by Andy Chatterley,CEO&Co-founder,MUSOJUNE 2023Contents03Introduction04Section 1 Film And TV Piracy:Analysis And Trends11 Section 2 Combatting IP Theft With Audience Data15ConclusionThis report has been

2、 prepared using data collected by MUSO.MUSO is a technology and data company that provides the most complete view of global digital piracy and unlicensed media consumption.MUSO helps thousands of rights-holders,trade bodies and governments to understand the true picture of digital piracy.MUSO techno

3、logy can help companies protect content,measure and monetise the piracy audience.This document focuses on the film&TV sectors and piracy data is measured across the 12 months to the end of March 2023.Tackling Piracy In Film&TV 3IntroductionDigital piracy of film and TV content has grown rapidly sinc

4、e 2020.Over the past decade,as technology has developed there has been a steady move away from torrents and downloads towards unlicensed streaming websites.These illegal streaming sites often have user interfaces to rival those of legitimate platforms,and offer both new releases and back catalogue t

5、itles for free globally.Unsurprisingly,piracy has resulted in immeasurable damage and loss to the entertainment industries.However,while piracy represents a major threat to revenue,piracy data presents a wealth of opportunities for broadcasters and rights-holders alike.As piracy increases,so too doe

6、s the amount of data which can be used to better understand and exploit marked trends and patterns of consumption.Leveraging this data can provide a unique tool with which to develop or optimise anti-piracy strategies.When viewed as a whole,it could be argued that the piracy ecosystem is the largest