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Storyblok:2024年内容管理系统(CMS)现状系列报告-内容驱动增长:制造企业对CMS的需求分析(中译版)(53页).pdf

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1、STORYBLOK.COMContent-Driven Growth:What Manufacturers Need From Their CMSFrom the State of CMS 2024 Series2CONTENT-DRIVEN GROWTH:WHAT MANUFACTURERS NEED FROM THEIR CMSINTRODUCTIONWhat makes a great CMS great?Is it being the most feature-rich?Offering API-capabilities?Having the most integrations?Or

2、is it more complex than that?To know the answer,you need to understand both content management systems themselves and big shifts in the way teams use them.You need to understand the state of CMS itself.In the State of CMS 2024,Storyblok polled over 1,700 people across a wide range of industries.We h

3、eard from these teams on how they use todays content management technology to build a digital ecosystem that is the cornerstone for sustained success.These global statistics are certainly enlightening,but they dont always tell the full story.Different industries have different needs,goals,and metric

4、s of success.Naturally,this also means they have unique feelings about their CMS technology and how well it supports their ambitions.In this report,were drilling down deeper.Weve isolated the data set to only include those in manufacturing.By heightening our focus to a single industry,we strive to m

5、ake this data more valuable,targeted,and practically beneficial to those within it.We hope you find it useful.Sincerely,The Storyblok TeamTable of Contents2Introduction4Executive Summary5Section I:General CMS Usage12Section II:Features and Pain Points20Section III:Migration23Section IV:Content Distr

6、ibution Methods28How Storytelling Scales29Section V:Collaboration34Section VI:Headless CMS vs Monolithic CMS38Addendum A:Expanding Our Scope43Addendum B:AI and Content Trends51Conclusion52About this report53About Storyblok4CONTENT-DRIVEN GROWTH:WHAT MANUFACTURERS NEED FROM THEIR CMSEXECUTIVE SUMMARY

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本文主要探讨了制造业在内容管理系统(CMS)方面的使用情况、需求和挑战。以下是文章的主要内容: 1. 大多数制造业用户(47%)使用2-3个CMS,主要原因是降低交付风险和实现全渠道能力。 2. 制造业用户认为内容的可重用性、未来技术支持和协作功能是最重要的CMS特性。 3. 制造业用户在CMS中遇到的主要痛点是难以添加新技术和安全性问题。他们最希望CMS具有更易于扩展的内容功能。 4. 80%的制造业用户在过去3年内迁移到了新的CMS,最常见的迁移障碍是技术支持和内容结构知识不足。 5. 制造业用户对无头CMS的采用率较高,100%的用户报告了改进,包括生产力和投资回报率的提高。 6. Adobe Experience Manager是制造业最受欢迎的CMS,与整体样本中WordPress的领导地位形成鲜明对比。 7. 制造业用户对AI在内容管理中的应用表现出浓厚兴趣,但只有36%的用户在使用AI生成的内容。 8. 制造业用户认为AI在运营的某些领域具有潜力,但价格和技术的复杂性是阻止他们转向无头CMS的主要原因。
制造业CMS迁移挑战是什么? 制造业用户最需要哪些CMS功能? 制造业用户如何看待无头CMS?
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