Vice Media：心灵、身体与社群-2023年Z世代和千禧一代受众健康趋势报告（英文版）（27页）.pdf

1、PRIVATE AND CONFIDENTIAL|2023MIND BODY COMMUNITYA 2023 look at health&wellness trends among our Millennial and Gen Z audiencesPRIVATE AND CONFIDENTIAL|2023GENDER43%55%2%TO DEFINE THE CURRENT STATE OF HEALTH&WELLNESS AMONG YOUNGER GENERATIONSWe conducted an online survey exploring the meaning of well

2、ness,and the lifestyle shifts and choices consumers are making behind it.Responses were collected in our two proprietary research communities,VICE Voices and Mad Chatter,in June 2023.MARKETSAGE30%70%OBJECTIVESOURCE:VICE Media Group,Health&Wellness Survey,2023,GlobalCOMPOSITIONN=359PRIVATE AND CONFID

3、ENTIAL|202359%24%17%MALEFEMALENON-BINARYGEN ZMILLENNIALSUSAEMEAREST OF THE WORLDPRIVATE AND CONFIDENTIAL|2023YOUNG PEOPLE BELIEVE THE SECRET TO A LIFE OF STRONG HEALTH AND WELLNESS IS TO NOT DO IT ALONE“”:You can focus more on:yourself but dont forget to:stay connected to the:people around you.:Gen

4、Z,Male,IndonesiaSOURCE:VMG,Youth in Pandemic VI:The Great Vibe Shift,2023PRIVATE AND CONFIDENTIAL|2023PRIVATE AND CONFIDENTIAL|202371%say aspects of community*are essential to“being healthy”2 IN 3say aspects of a community*have become more important to them today vs.in the pastA HEALTHY COMMUNITY MA

5、KES FOR A HEALTHY INDIVIDUAL SOURCE:VICE Media Group,Health&Wellness Survey,2023,GlobalPRIVATE AND CONFIDENTIAL|2023 Having a strong support system or community Making time for people that matter to you Engaging in meaningful experiencesPRIVATE AND CONFIDENTIAL|2023SOCIAL EXPERIENCES ARE NOT JUST FU

6、N,THEY ARE INVESTMENTS IN HEALTH:Which of the following do you consider essential to“being healthy”?:ENGAGING IN MEANINGFUL EXPERIENCES+8 ppts.Gen ZATTENDING REGULAR DOCTORS VISITSMAKING TIME FOR PEOPLE THAT MATTER TO YOU+8 ppts.Gen Z34%28%49%53%TAKING VITAMINS/SUPPLEMENTSSOURCE:VICE Media Group,Hea