1、LONG-HAUL TRAVEL BAROMETER 2/2024TRAVEL HORIZONS:MAY-AUGUSTRuth TroughtonLONG-HAUL TRAVEL BAROMETERTarget Target-Potential travellers from Australia,Brazil,Canada,China,Japan,South Korea(New Market!)New Market!)and the US.MethodMethod 1,000 online interviews with national representatives(18-70 years
2、 old),per market,per wave.Frequency:Frequency:Interviews are conducted 3 times per year and provide insights into the travel horizons:January-December,January-April,May-August and September-DecemberExamined travel themes:Examined travel themes:Peoples intention to travel outside their region of resi
3、dence Barriers and activators to travel Important criteria for the selection of destinations Spending behaviour in the context of rising travel costs Intended length of stay and daily budget Travel preferences regarding destinations,experiences and preferred transport service to move within Europe I
4、n all markets,the survey monitors respondents intention to travel outside the region of residence(e.g.,North America for the USA).Insights in the following slides refer to the travel horizon May-August 2024(4 months horizon)The fieldwork was conducted in April 2024METHODOLOGYThis project is realised
5、 with the support of:The data files are only available to the members of partner organisations.The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.SENTIMENT FOR OVERSEAS TRAVELMay-August 2024Intention to travel long-haul in summer 2022-2024(%of responde
6、nts)Sentiment for overseas travel has been on the rise since 2020.The summers of 2023 and 2024 witnessed particularly notable increases following the relaxation of administrative burdens and health concerns that previously impeded global mobility.While the overall trend is positive,the enthusiasm fo
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