颖通&amp益普索：2024年中国香水香氛行业白皮书-繁花有期 香得益彰（中译版）（44页）.pdf

1、WHITEPAPER2024 ChinaPerfume&FragranceBlossoms Bloom,Fragrance Lasts2024China Perfume and Fragrance White Paper2024 China Perfume and Fragrance White PaperContents0339Part 3Changes in the Chinese Perfume andFragrance Market:Stand Out in the Sector05Part 1New Consumer Trends in China:Opportunities Ami

2、dst Challenges15Part 2Perfume Consumer Trends in China:Self-assurance and Confidence132453Part 4Product Trends and Innovations:Atmosphere First65Part 5Creating a Borderless Market Experience in All-domain Consumption:Linking for Mutual Benefit.5Preface81Summary82Special Thanks83Data Definition“The p

3、ower of beauty is indispensable.Even with inflation,consumers are not cutting back on beauty investments.Since the pandemic,perfume use has risen and search interest has increased.Consumers are now returning to physical stores as they are also concerned with sustainability and health beside experien

4、ce,quality and values.They expect brands to be genuine and authentic.”Lana Glazman,VP,Global Consumer Insight,DSM-Firmenich“In China,the fragrance market is embracing the values of artistry,high quality and craftsmanship.The conception of perfume is expanding together both as a form of art and as a

5、product for daily use,connecting individual feelings and well-being to self-expression and communication.”Ambra Martone，Vice President-ICR Industrie Cosmetiche Riunite“Our clients are our ambassadors,and so we recognise the importance of investing time into understanding the nuances of the Chinese c

6、ustomer.”Roja Dove,Founder of ROJA“As a perfumer,I have witnessed how fragrance captures the spirit of the times,connecting personal emotions with cultural atmospheres.Fragrance is not just a consumer product but a carrier of culture and emotion.Lets work together to shape the future of Eastern scen