1、2024 National Multifamily Renter StudyIntroductionAmid the changing rental landscape and rising renter expectations,the multifamily housing industry faces a critical challenge:optimizing the modern renter experience.As rents flatten or decline and apartment supply grows,renters hold greater bargaini
2、ng power with more choices than ever.Accelerated technology options,coupled with 77%of waking hours spent at home1,have shifted expectations for the living experience.However,fragmented interactions and reliance on third-party apps hinder responsiveness and staff efficiency,jeopardizing renter satis
3、faction,vacancy recovery and renewals.The second-annual National Multifamily Renter Study from RealPage provides a unique,in-depth look at renter sentiment across the U.S.The discoveries revealed in this research report also provide a clear path forward for how property management companies can resp
4、ond to renter sentiment.Each section dives into the specific data and findings of the study:Discovery 1:Renters expect a modern tech experience and 97%are willing to stay longer and choose an apartment for improved property management company offeringsDiscovery 2:Renters find moving very stressful a
5、nd 90%experienced challenges in their most recent moveDiscovery 3:Renters spend a lot on moving-related expenses.over 50%on setting up their new life in the apartmentDiscovery 4:Renters want loyalty points for rent paymentsDiscovery 5:Renters want convenience and flexibility in making rent payments1
6、American Time Use Survey 20222024 NATL MULTIFAMILY RENTER STUDY3MethodologyThis study,led in partnership with Dimensional Research,included a total of 2,000 U.S.participants aged 18-55 who are currently multifamily home renters.A mix of genders,household incomes,regions and demographics were capture
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