当前位置:首页 >英文主页 >中英对照 > 报告详情

WHO:2024关于旨在限制母乳代用品数字营销的监管措施的指南(英文版)(24页).pdf

上传人: Y**** 编号:173148 2024-08-26 24页 488.07KB

下载:

1、 Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes ISBN

2、978-92-4-008449-0(electronic version)ISBN 978-92-4-008450-6(print version)World Health Organization 2023 Some rights reserved.This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence(CC BY-NC-SA 3.0 IGO;https:/creativecommons.org/licenses/by-nc-sa/3.0/ig

3、o).Under the terms of this licence,you may copy,redistribute and adapt the work for non-commercial purposes,provided the work is appropriately cited,as indicated below.In any use of this work,there should be no suggestion that WHO endorses any specific organization,products or services.The use of th

4、e WHO logo is not permitted.If you adapt the work,then you must license your work under the same or equivalent Creative Commons licence.If you create a translation of this work,you should add the following disclaimer along with the suggested citation:“This translation was not created by the World He

5、alth Organization(WHO).WHO is not responsible for the content or accuracy of this translation.The original English edition shall be the binding and authentic edition”.Any mediation relating to disputes arising under the licence shall be conducted in accordance with the mediation rules of the World I

6、ntellectual Property Organization(http:/www.wipo.int/amc/en/mediation/rules/).Suggested citation.Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes.Geneva:World Health Organization;2023.Licence:CC BY-NC-SA 3.0 IGO.Cataloguing-in-Publication(CIP)data.CIP

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
本文主要讨论了关于限制数字营销母乳替代品的监管措施。主要内容包括: 1. 数字营销正在成为全球推广母乳替代品的主要来源,数字营销增强了广告和其他促销形式的影响力,增加了对母乳替代品的购买和使用。 2. 大多数世界卫生组织成员国已经采取措施实施《国际母乳代用品营销守则》,但很少有国家采取与守则规定紧密对齐的法律措施,且已采取措施的执行力度仍然较弱。 3. 全面实施守则意味着制定和执行与守则范围和规定紧密对齐的法律措施,包括其后续决议。 4. 数字营销涉及比传统营销实践更多的参与者。将守则应用于数字环境需要开发具体的实施机制,协调更广泛的政府机构,并对数字营销价值链中涉及的各类实体建立具体法律义务。 5. 本文还定义了相关术语,如“母乳替代品”、“数字环境”、“数字营销”等,并详细解释了这些术语的含义。
数字营销对婴儿配方奶粉的影响是什么? 如何有效实施《国际母乳代用品营销守则》? 数字环境中婴儿食品的营销有哪些新趋势?
客服
商务合作
小程序
服务号
折叠