Feedvisor：品牌视角：2024年电商市场趋势和洞察报告（中译版）（49页）.pdf

1、1 FEEDVISORA Report Based on a Survey of 1,000+U.S.Brands and Private Labels 2024 EditionThe Brand Perspective:Trends and Insights into 2024s E-Commerce Landscape2 FEEDVISORThe Brand Perspective:Trends and Insights into 2024s E-Commerce LandscapeThe first half of 2024 has shown remarkable resilience

2、 as e-commerce growth has risen steadily 7%year-over-year,totaling$331.6 billion in just the first four months.Consumer discretionary spending,particularly in electronics and apparel,has driven the growth,along with an increase in online grocery shopping.Yet,consumer sentiment is still weary,as 7 in

3、 10 Americans remain concerned about the cost of everyday essentials,indicating a slower pace of consumer sentiment advancement compared to the rate of inflation.Regardless of indicators such as lower unemployment,robust GDP growth,and commendable retail sales figures,financial uncertainties continu

4、e to cast a palpable shadow on the minds of U.S.consumers.Amidst escalating competition and the proliferation of e-marketplaces,brands grapple with expanding their customer base and navigating consumer budget constraints.The intricate nature of commerce and advertising operations undeniably looms ov

5、er their forecasts for profitability and revenue expansion.Nevertheless,brands exhibit resilience and maintain a hopeful outlook in the face of these trials 60%of surveyed brands express optimism as they venture further into 2024.Dani NadelPresident and Chief Operating Officer,FeedvisorIn its sixth

6、annual rendition,“The Brand Perspective:Trends and InsightsInto 2024s E-Commerce Landscape”delves into the intricate dynamics of over 1,000 U.S.businesses spanning from direct-to-consumer businesses to Fortune 1000 brands and unravels their distinctive relationships with Amazon and other e-marketpla