1、2024 CMO REPORT22024 CMO REPORTWELCOME TO OUR ANNUAL CMO REPORTAt a time when growth is harder to come by,CMOs are turning to Innovation as never before to unlock new sources of sustainable growth.As the founder of Dentsu Lab Tokyo,Innovation is close to my heart.So Im excited to see that CMOs are p
2、lanning significant investment in innovation,particularly as we expand our Dentsu Lab offering around the world to help our clients solve their most urgent problems.Im also inspired by how clients are embracing the coming together of humanity and AI.Despite exponential leaps forward in artificial in
3、telligence,we see real power in experiences that connect technology and humanity through touch,haptics,voice,gesture and beyond.”Yasu Sasaki,Global Chief Creative Officerdentsu“Brands and businesses are now in the era of sudden change.Changes weve anticipated for years are now accelerating dramatica
4、lly and reaching critical tipping points accelerated by new behaviors,new technologies and new possibilities.We cant reach new customers in old ways,or make new work with old tools.Brands today will be built at the intersection of culture,commerce and community;in a world where stories are shoppable
5、 and stores are stories.The challenge for brands will be to engage communities in thoughtful and collaborative ways enabling scale,relevance and authenticity.”Pats McDonald,Global Chief Strategy OfficerDentsu Creative“What were hearing from clients,and our survey confirms,is that they need and value
6、 creativity more than ever.But its a new kind of creativity;creativity that is business-driven,making an impact across every aspect of their organization from comms to commerce to sustainability.In parallel,we see new attitudes to AI emerging,where its not a threat to human creativity but a way of g
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