1、SPECIAL REPORTCreating Value Through Sustainability:Understanding Evolving Consumer Choices Across Customer and Product SegmentsGlobal Consumer Sustainability Survey 2024 SPECIAL REPORT1.Global Consumer Sustainability Survey 2024 32.Key takeaways 43.Consumer sentiment is clear 54.Consumers are incre
2、asingly putting sustainability concern into action 85.Sustainability influences purchasing decisions across consumer product categories 116.Consumers are actively switching brands or products due to sustainability concerns 137.Willingness to pay a premium for sustainability has generally increased 1
3、48.Sustainability attributes are not equal across the consumer landscape 189.Consumers primarily learn about the sustainability of a product or brand through packaging and labelling 20Contents2 Global Consumer Sustainability Survey 2024SPECIAL REPORTGlobal Consumer Sustainability Survey 2024L.E.K.Co
4、nsultings latest survey of consumer attitudes and behaviours shines a clear spotlight on the growing mainstream importance of sustainability.At the same time,our findings show that,while consumer sentiment around sustainability is clear,the degree to which consumers are willing to act or spend more
5、varies.The evidence weve gathered points to a real opportunity for companies and brands to drive value creation through pursuing sustainability,but doing so requires a strong understanding of their target customer segments,as well as category and region-specific preferences.About the survey The Glob
6、al Consumer Sustainability Survey 2024 repeats and builds on the research conducted by L.E.K.Consulting in 2022,looking in detail at how consumer attitudes and behaviours have developed in a period of evolving sustainability trends.With the survey now expanded to 10 geographies,*this report highligh
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