1、SALESFORCE2STATE OF MARKETING,9TH EDITIONAriel Kelman President&Chief Marketing OfficerSalesforceWere in a new wave of the artificial intelligence revolution catalyzed by the generative AI gold rush and marketers are leading the charge by embracing rapid advancements in the technology to better conn
2、ect with customers and prospects.But AI isnt just marketers biggest priority.Its also their biggest challenge.A strong data foundation is critical to AI success for marketers as they work to bring together customer data for real-time activation.Thats what we found in our ninth State of Marketing rep
3、ort,which surveyed marketing leaders worldwide to understand the biggest trends,priorities,and challenges affecting marketers today.To help navigate a rapidly evolving landscape,the report also uncovers:How marketing budgets address technological needs Where marketers pull data to deepen customer un
4、derstanding and power AI engines The most common ways marketers incorporate predictive and generative AI into their work streams and some of the biggest concerns they have about getting it right.I hope you find this report a helpful guide to navigating this new era of marketing.ForewordA note to mar
5、keters from Salesforces CMO4,850 marketerssurveyed worldwideSALESFORCE3STATE OF MARKETING,9TH EDITIONFor the ninth edition of our State of Marketing report,Salesforce surveyed nearly 5,000 marketers worldwide to discover how marketers:Evaluate the rise of artificial intelligence(AI)and implementing
6、it in their operations Approach their data acquisition,maintenance,and application strategies Ensure customer trust and security as vulnerabilities increaseUnless cited otherwise,data in this report is from a double-anonymous survey conducted from February 5th to March 12th,2024.The survey generated
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