1、A comprehensive guide to the Free Ad-Supported Streaming LandscapeDecodingFASTIntroductionFree Ad-Supported Streaming TV(FAST)has quickly taken hold as an important viewing option for streaming TV viewers.As one of the fastest growing viewing options,FAST is attracting new talent,content,and distrib
2、utors.With consumers and content moving to FAST,it has become a hot topic of discussion among advertisers,but there are still as many questions as answers.This paper will offer specific details about FAST to answer many of the biggest questions including:What is FAST,How big is FAST,What Content is
3、on FAST,and What does the future hold for FAST?Our goal is to help media buyers make informed decisions about why and how FAST should be added to media plans.Decoding FAST01Decoding FAST02The landscape of FAST is undergoing a transformative shift,challenging the prevailing misconception that it serv
4、es as a repository for older,less-valuable content.Across the hundreds of FAST channels offering single-title content,more than one-third is programs that are still in production and 46%are programs that first aired since 2020.FAST encompasses a diverse set of programming genres including TV dramas,
5、sitcoms,theatrical movies,music&music videos,news&opinion,and sports.News has emerged as a rapidly growing genre expanding into live broadcasts of national and local newscasts.Sports channels are embracing both niche and major league offerings.And as the audiences watching longtail over-the-air and
6、pay TV networks shrink,were seeing a surge in live stream simulcasts from TV networks,adding a new dimension to FASTs profile.What is FAST?FAST stands for Free Ad-Supported Streaming Television.It refers to services that primarily provide free linear streaming channels that viewers join in-progress.
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