Altagamma &amp BCG：2024全球“真奢”消费者洞察报告（第10版）（英文版）（25页）.pdf

1、True-LuxuryGlobal Consumer Insights10th Edition July 20241This years edition of True Luxury Consumer study focuses on Beyond Money Customers10th Edition 20 in depth 1:1 interviews with True-Luxury Very Important Customers20 interviews&content discussion sessions with industry CEOs&executives,and Cli

2、ent Advisors12k respondents quantitative survey across 12 top luxury markets,with 21%spending 50K/yearEngagement of local Luxury experts and industry partners from different regions15 VICs interviewed in focus groups(5/each)in three regions(Europe,USA,China)1K respondents ad-hoc deep-dive on Beyond

3、Money spenders(min 50K/avg.350K yearly spend1)across 7 main luxury markets21.Maximum spending range 500k-1M,3%of sample 2.USA,UAE,France,UK,Italy,China and Japan Note:Numbers roundedResearch partner Research partner 220-50 k5-20 k2-5 kTraditionally,Traditionally,we speak to a representative sample o

4、f True Luxury ConsumersNote:Numbers rounded.1.Includes:personal includes apparel,footwear,accessories,leather goods,beauty,jewelry(branded and unbranded)and watches;Experiential includes furniture,food and wine,fine dining&hotel and exclusive vacationsSource:BCG Fashion&Luxury Market Model as of Jul

5、y 2024;BCG Analysisthis year,we double down on the top of the this year,we double down on the top of the pyramid,introducing 3 new thresholdspyramid,introducing 3 new thresholds2 kTrue Luxury spending threshold39K average spend/year 50-300kTop MoneyTop Money1mUber MoneyUber Money300k-1mElite MoneyEl

6、ite MoneyOther AspirationalTop AspirationalEntry AbsoluteTop AbsoluteBeyond MoneyBeyond MoneyClusterClusterSpend ThresholdSpend ThresholdMin spend/yearMin spend/year1 150 k350K average spend/year Beyond Money3ClusterCluster50 k20 k5 k2 k2 kBeyond Money Top AbsoluteEntry AbsoluteTop AspirationalOther