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美国烈酒协会:2022年度美国精酿烈酒年度经济简报(英文版)(38页).pdf

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1、 20221Annual Craft Spirits Economic Briefing December 2022No part of the document may be circulated,quoted,or reproduced for distribution without prior written approval from Park Street or ACSA.This material was used during an oral presentation;it is not a complete record of the discussion 2022Table

2、 of ContentsExecutive SummaryKey Findings Craft Spirits Research DefinitionUS Craft Distiller CountCraft Spirits Category OverviewLarge Craft Producer TrendsMedium Craft Producer TrendsSmall Craft Producer TrendsCraft Growth ForecastEmployment TrendsAppendix234578182124272836 2022Executive Summary T

3、he U.S.craft spirits segment is one of the most exciting and resilient segments within the spirits category,driven by consumer demand for innovative drink options and an affinity for locally made products.2021 was a story of rebound for the U.S.craft spirits segment following a slowdown in growth du

4、ring the pandemic.Growth rates for the count of active craft distillers,as well as the total case volume and value sold,all surpassed the growth rates during the early phases of the pandemic.The U.S.craft spirits market is fairly concentrated with large craft producers making up just 1.7%of the tota

5、l number of craft producers but responsible for 55.9%of the cases sold.Meanwhile,89.2%of U.S.craft producers are classified as small producers and are responsible for just 10.9%of the cases sold annually.As a whole,craft spirits sales were almost evenly split between the home state(46.7%)and other s

6、tates(53.3%)in 2021.Large craft producers shifted resources to focus on sales in their respective home states as well as exports with shares gained in each segment.medium-sized craft producers increased sales in other states to further build brand awareness,while small craft producers focused primar

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本文主要介绍了2021年美国手工蒸馏酒行业的经济概况。主要内容包括: 1. 2021年,美国手工蒸馏酒行业经历了强劲的反弹,活跃的手工蒸馏酒厂数量增长了17.4%,达到2,687家。 2. 手工蒸馏酒的总销量达到了1320万9升瓶,同比增长了10.4%,总销售额达到了75亿美元,同比增长了12.2%。 3. 大型手工蒸馏酒厂虽然只占总数的1.7%,但占据了总销量的55.9%。而89.2%的小型手工蒸馏酒厂只占总销量的10.9%。 4. 手工蒸馏酒的主要销售市场在本地州(46.7%)和其他州(53.3%),出口量同比增长了58%,达到了16.4万9升瓶。 5. 尽管面临经济逆风,但手工蒸馏酒厂仍在不断投资自己的业务,2021年每家平均投资额为33.71万美元,总投资额达到了8260万美元。 6. 手工蒸馏酒厂对未来业务前景普遍持乐观态度。
美国手工蒸馏酒市场增长趋势如何? 大型手工蒸馏酒商如何影响市场? 小型手工蒸馏酒商如何拓展业务?
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