1、RESPONSIBLE ARTIFICIAL INTELLIGENCE(AI)OVERVIEW OF AI RISKS,SAFETY&GOVERNANCEApril 2024RESPONSIBLE ARTIFICIAL INTELLIGENCE(AI)World Travel&Tourism Council2FOREWORDWho has a say in the design of intelligent machines?How do we make sure data is used responsibly?Can algorithms exhibit unintended bias?T
2、his is the third publication in our four-part initial series on artificial intelligence(AI)from the World Travel&Tourism Council(WTTC),in partnership with global technology leader Microsoft.In this report,we explore the world of AI risks and governance,competing definitions of responsibility when us
3、ing AI,and the various attempts that are on-going to establish a global standard for the ethical use of AI.As this report series has shown,AI has come a long way in recent years.Today we can use AI to find personalised holiday ideas at the touch of a button.We can make restaurant queues shorter and
4、reduce hotel food waste.As we cross borders,algorithms can optimise everything from airport traffic,to passenger flow rates.Just imagine how transformative this technology could be at scale,with the ability to spot patterns,make predictions,or fine-tune operations for improved safety and efficiency
5、to levels that were previously unthinkable.But this progress is not without its dangers.Companies now hold huge amounts of information.Were more aware than ever of cyber threats,breaches of privacy,data bias and an alarming gap in digital skills around the world.The unfortunate truth is that AI legi
6、slation and digital education has simply failed to keep pace with the rapid development of AI.At the World Travel&Tourism Council,we are incredibly optimistic about the possibilities of AI in the decades to come.But we also believe that any technology must be used safely,fairly and responsibly.At pr
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