Bazaarvoice：2023零售商社交电商制胜指南（中译版）（34页）.pdf

1、Retailers guide to social commerce successBest practices to maximize engagement,conversion and revenueWhats inside 2023 BAZAARVOICE,INC.2RETAILERS GUIDE TO SOCIAL COMMERCE SUCCESS3 Introduction4 Sell on socialand sell WITH social9 Engage your visitors with the rich PDP13 Prioritize authenticity14 Pu

2、t your best advocates to work16 Dont forget your private label lines18 Create unified,cross-channel experiences20 Balance your marketing channel mix22 Rely on a robust content supply chain24 Collaborate for conversions26 Measure resultsdown to revenue28 Execute with an end-to-end platform30 Key take

3、awaysIntroductionDigital content consumption has reached an all-time high,with the average person spending 6 hours and 59 minutes online daily.From scrolling aimlessly to constantly refreshing our feeds and checking out the latest memes,we are more connected than ever before.1Thats great news for re

4、tailers because active social media users spend 3x more than anyone else($580 per month vs.$189).2 It makes sense shopping isnt just about buying things.And social media allows people to explore new products.While e-commerce sites are great at handling transactions,they often fall short when it come

5、s to replicating the in-store shopping experience.Browsing and exploring products online can be a challenge.Thats where social media comes in its becoming a key way for consumers to discover and explore products in the digital world.Think of it as the online equivalent of a stores window display.Soc

6、ial content is unlocking serious sales.Retailers who take full advantage of social commerce can increase engagement,conversion,and revenue.While theres no one-size-fits-all approach to social media,there are some best practices that can serve as the foundation for a successful strategy.This guide pr