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Marqeta:2023年支付状况报告(中译版)(27页).pdf

上传人: Kell****reet 编号:166638 2023-10-31 27页 14.29MB

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1、Marqeta 2023State of Payments Report2Table of Contents0102IntroductionPage 3Part 2Page 14ConclusionPage 26Part 1Page 5Part 3Page 18030405Loyalty,Habit and ConvenienceConvenience and Optionality vs.Loyalty and HabitPreferences Driving The Adoption Of Embedded Financial Services3The digital age has br

2、ought numerous innovations and benefits to consumers around the globe-from the birth and boom of ecommerce to social networking;from remote work to now,embedded finance.Increasingly,we have become accustomed to the speed with which we can acquire and share information,the range of services available

3、 to us,and the streamlined user experience that most ofer.While online marketplaces and travel booking tools were quick to go digital,some industries,including financial services,have been slower to adapt.The longstanding tension between the convenience and sleek user experience of the new age that

4、we are all so accustomed to,and the traditions of the past has reached an inflection point.Emerging solutions and legacy systems have never been closer to converging.Perhaps still ongoing due to loyalty or habit-as this survey will reveal-financial services and the digital age have never been more i

5、ntertwined.IntroductionIntroductionPart 1Part 2Part 3Conclusion4Figure 120222023Mobile payment use75%77%61%26%37%72%81%90%Consumers confident enough to leave their wallet at home and only take their phone for paymentsConsumers who believe adding cards to mobile wallets is a simple processConsumers t

6、hat use a traditional bank and digital bank servicesKey Adoption and Attitude Trends:2022 v 2023IntroductionPart 1Part 2Part 3ConclusionBuilding on our 2022 State of Payments Report,this year Marqeta surveyed 4,000 people-2,000 from the United States,1,000 from Australia,and 1,000 from the United Ki

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根据Marqeta 2023年支付报告,主要内容如下: 1. 嵌入式金融服务越来越受欢迎,47%的消费者会考虑从非金融服务提供商那里获得金融服务,比去年增加了2%。 2. 消费者对数字支付方式的使用越来越熟练,90%的消费者认为将卡片添加到数字钱包是一个简单的过程,比去年增加了9%。 3. 消费者对传统银行仍然保持忠诚,81%的消费者将传统银行作为主要银行服务提供商,53%的消费者从未更换过主要银行。 4. 尽管移动钱包的使用正在增加,但习惯仍然在数字钱包的使用中占据主导地位,23%的消费者选择使用哪张卡时,最主要的动机是方便易用。 5. 消费者对在线购物和实体店购物都有偏好,51%的消费者在在线购物前会先去实体店。 6. 消费者对支付体验的流畅性非常重视,42%的消费者因为支付体验不流畅而放弃购买。 7. 点对点支付应用的使用率持续上升,75%的消费者在过去一年中使用过点对点支付应用,92%的消费者表示他们的点对点支付应用使用量在过去一年中保持稳定或增加。
消费者对嵌入式金融服务的接受度如何? 数字钱包使用习惯对消费者选择支付方式的影响是什么? 消费者对传统银行服务的忠诚度如何?
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