1、Escaping the bustleS I N G A P O R EExploring the Singaporean wellness traveler in 2024.Living consumer intelligence| wellness travel report 2Exploring the Singaporean wellness traveler14%of Singaporeans state that their favorite types of holidays are spa/health spa holidays.As an emerging sector in
2、 the travel industry,this report sets out to uncover wellness tourism and explore the spa holiday enthusiast.It highlights whats important to them,what fulfils their travel needs,the brands that resonate with them,and how to connect with the health spa consumer.13%14%20222023Favorite type of holiday
3、 is a spa/health holiday(YouGov Profiles+Singapore.Datasets December 18th,2022,December 17th,2023,N6,800)Who are wellness travelers?In this report,wellness travelers are defined as those who generally go on spa holidays and are intending to go on either domestic or international holidays in next thr
4、ee months.They are more likely to be female,aged 25-34,and a parent of a child aged under 18.Singapore wellness travel report 3Female53%Male47%Gender15%29%23%17%17%15%26%20%15%24%18-2425-3435-4445-5455+Age(YouGov Profiles+Singapore.Datasets December 17th,2023,Filter:Favourite holiday types:Spa holid
5、ays and Trip types in next 3 months is domestic or international holiday,N700)19%26%52%18%32%52%At least one child 18 years or olderAt least one child is younder than 18I am neither a parent or guardianParental statusWellness travelersNat rep4Wellness travelers in Singapore are more likely to be aff
6、luent,working full time,and in a senior professional roleWellness travelersNat repHigh income group(higher than 200%median)Working full time19%28%72%62%Manager or senior administrator29%18%vsvsvs(YouGov Profiles+Singapore.Datasets December 17th,2023,Filter:Favourite holiday types:Spa holidays and Tr
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