贝恩公司&凯度消费者指数：2024年中国购物者报告系列一（中译版）（49页）.pdf

1、China FMCG Settles into New Reality,with Moderate Growth and Continuous Price Pressures China Shopper Report 2024,Vol.1Authors and acknowledgmentsBruno Lannes is a senior partner with Bain&Companys Consumer Products and Retail practices and is based in Shanghai.You can contact him by email at .Derek

2、 Deng is a senior partner who leads Bain&Companys Consumer Products practice in Greater China and is based in Shanghai.You can contact him by email at .Jason Yu is the managing director at Kantar Worldpanel Greater China.You can contact him by email at .This report is a joint effort between Bain&Com

3、pany and Kantar Worldpanel.The authors extend gratitude to all who contributed to it,especially Minghui Jia,Steven Wang,Xuyang Zhai,Anzhi Fu,Jocelyn Chen,Rose Zhou,Yuewen Wang,and Daryl Chan from Bain;and Tina Qin,Sallian He,and Rita Yang from Kantar Worldpanel.Copyright 2024 Bain&Company,Inc.and Ka

4、ntar Worldpanel.All rights reserved.This work is based on secondary market research,analysis of financial information available or provided to Bain&Company,and a range of interviews with industry participants.Bain&Company has not independently verified any such information provided or available to B

5、ain and makes no representation or warranty,express or implied,that such information is accurate or complete.Projected market and financial information,analyses,and conclusions contained herein are based on the information described above and on Bain&Companys judgment,and should not be construed as

6、definitive forecasts or guarantees of future performance or results.The information and analysis herein do not constitute advice of any kind and are not intended to be used for investment purposes.Neither Bain&Company nor any of its subsidiar-ies or their respective officers,directors,shareholders,e