仲量联行：2024年北美明星餐饮市场研究报告（中译版）（22页）.pdf

1、North AmericaMay 2024RIn a competitive market,having a famous face helps cut through the clutter.Celebrity backed restaurants sweep across North America JONES LANG LASALLE IP,INC.2024Table of contents20102030405Four key takeaways about celebrity restaurantsCelebrity restaurant openings arent slowing

2、 downDriven by passion,camaraderie and moneyCelebrities are amarketing gold mineFame drivestourist traffic 0607080910Fame opens doors,but it doesnt close dealsNotable celebrity foodiesOwner or licensor?A famous face inthe burger crowdNashville delivers a string of Country star concepts11121314Lower

3、Broads Greatest HitsFor some unscripted series,the restaurant is the showLas Vegas hotels bank on celebrity food drawLocal stars:the next generationThis report is interactive!Click on the topics to go straight to that section.To come back to this page,uselocated in the top right corner of each page.

4、Celebrity Restaurants 2024 JONES LANG LASALLE IP,INC.2024Four key takeaways about celebrity restaurants31361 celebrity restaurants opened in five yearsWe identified 361 restaurant openings in the U.S.and Canada by famous folks from 2019 through 2024.This includes celebrity chefs,actors and musicians

5、.2Openings took off in 2021Celebrity restaurant openings doubled from 2020 to 2021,at a time where overall U.S.restaurant openings only increased by 13 percent.*3Celebrity restaurants are tourist attractionsCelebrity restaurants are often driven to popular tourist corridors like Las Vegas Boulevard

6、and Nashvilles Lower Broadway.4Chefs and actors opened 69%of celebrity restaurants37%of the restaurant openings in our study were made by celebrity chefs.32%were backed by actors.Celebrity Restaurants 2024*JLL analysis of Yelp trend data.JONES LANG LASALLE IP,INC.2024Celebrity restaurant openings ar