摩根大通：2024年全球电商趋势报告-全球37个最具活力市场的本地和跨境电商趋势（中译版）（115页）.pdf

1、LOCAL AND CROSS-BORDER INSIGHTSGlobal e-commerce trends report2 /Global e-commerce trends Digital technology continues to transform the way producers,suppliers and consumers around the world connect and transact with one another.J.P.Morgans Global E-commerce Trends Report share data-driven insights

2、that can help you understand local and cross-border e-commerce trends in 37 of the worlds most vibrant markets.Table of contentsAmericasBrazil 4Canada 7Mexico 10United States 13Asia PacificAustralia 16China 19Hong Kong 22India 25Indonesia 28Japan 31Malaysia 34New Zealand 37Philippines 40Singapore 43

3、South Korea 46Taiwan 49Thailand 52Vietnam 55EuropeAustria 58Belgium 61Czech Republic 64Denmark 67Finland 70France 73Germany 76Ireland 79Italy 82Luxembourg 85Netherlands 88Norway 91Poland 94Portugal 97Spain 100Sweden 103Switzerland 106Turkey 109United Kingdom 112Summary Brazil is an exciting growth m

4、arket with a distinctive online shopping culture Brazils e-commerce market is still at a relatively early stage of development.It will likely continue to evolve rapidly in the coming years as more citizens start shopping and influencing the countrys habits and tastes when spending online.Both local

5、and international e-commerce platforms are embraced by consumers in Brazil.The top three sites by traffic are Argentinas Mercado Livre,domestic site Americanas and U.S.giant Amazon.br.1 Long-standing Brazilian brand Magazine Luiza migrated rapidly to e-commerce during the pandemic and now takes the

6、highest gross online revenue of all Brazilian retailers.2 The Black Friday and Cyber Monday weekend and Singles Day may be the key online sales events internationally,but in Brazil,Lovers Day(June 12)generates the biggest online sales.Black Friday weekend comes second,jumping 25 percent in sales gro