Daxue Consulting：2024年中国美容市场消费者痛点分析报告（英文版）（29页）.pdf

1、Consumer pain points in Chinas beauty market 20242Skincare1.05Bodycare4.17Color cosmetics2.09Haircare3.13Perfumes5.20About Daxue Consulting6.24Outline 2024 DAXUE CONSULTINGALL RIGHTS RESERVED#IneffectiveNeckCareProducts#LackOfSophisticatedBodycareBODYCARE#MakeupChallengesForUniStudents#NoQuickMornin

2、gFullMakeUp#HumidSummerMakeupCOLOR COSMETICS#InEffectiveMultifunctionalProducts#PostHairProcedureProducts#EffortlessBeautyForLazyAndBusyPeopleHAIRCARE#NeedSkincareForTeenagers#EnvironmentalSensitivityIssues#IssuesWithHealthyProducts#LargeBottlesNotForOnTheGo#NoLightSmellAndLongevity#NotSafePerfumesS

3、KINCAREPERFUMESConsumer pain points discussed on social media in China3 2024 DAXUE CONSULTINGALL RIGHTS RESERVEDHow Chinese discuss beauty on major social media platformsKey facts Advanced recommendation algorithm Extensive user-generated content(e.g.,tutorials,reviews,unboxings)Community-driven pla

4、tform E-commerce integration Looking for trends and keeping up with trends Content creators explain trends,give tutorials,and share their opinions Comments under posts are relatively more specific because people will take time to write them Endless content timeline,which generates high screen time f

5、or users E-commerce integration Range of content,from short posts to multimedia and long-form articles General and niche community spaces E-commerce integration Very focused on trends,more fast paced tutorials and product showing Comments and discussions on products are more surface level because th

6、ere is less interactions between users Seeking real-time beauty trends,often driven by celebrity and influencer posts Product recommendations,with users sharing their experiences with beauty productsXiaohongshu(小红书)Douyin(抖音)Weibo(微博)312 MAU(2023)46%aged 18 to 24 68%female,32%male 90%of content is u