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IBM:2024全球CEO调研:CEO必须面对的六个残酷事实:生成式AI时代如何带着勇气和信念向前跃进(英文版)(30页).pdf

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1、 CEO Study6 hard truths CEOs must face How to leap forward with courage and conviction in the generative AI eraIBM Institute for Business ValueGlobal C-suiteSeries29th EditionAbout the studyThis study represents the 29th edition of the IBM Institute for Business Value(IBM IBV)C-suite Study series.Fo

2、r the 2024 CEO Study,IBM IBV,in cooperation with Oxford Economics,conducted two rounds of survey-based interviews with more than 2,500 CEOs from 30+countries and 26 industries.Conducted from December 2023 through April 2024,these conversations focused on business priorities,leadership,technology,tal

3、ent,partnering,regulation,industry disruption,and enterprise transformation.Additional insights were drawn from ongoing IBM IBV research related to evolving technologies,including generative AI and hybrid cloud,and various industries.Findings were also derived from numerous client interactions,inclu

4、ding more than two dozen deep-dive interviews with CEOs conducted from July 2023 through April 2024.The cover concept and individual patterns in this report were developed using generative AI.IBM IBV designers translated each of the“hard truths”into prompts,and then used these prompts within Adobe F

5、irefly to generate vector-based imagery that inspired the basis and structure for each pattern.Similarly,the photos that appear in this report were identified using AI-assisted,natural-language search,using the generated patterns as reference images.Overall,the efficiency gained by integrating these

6、 tools into the design process is as follows:Concept3 weeks to 1.5 days Patterns2 weeks to 2 days Photography1 week to 2 hoursContents3 Introduction The opportunity paradox7 The CEO outlookYour team isnt as strong as you think.14 Talent and skillsThe customer isnt always right.20 InnovationSentiment

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本文是IBM商业价值研究所发布的2024年CEO研究报告,主要内容包括: 1. 报告基于对2500多位CEO的调查,探讨了在生成式AI时代,CEO面临的挑战和机遇。 2. 生成式AI具有巨大的生产力和增长潜力,但同时也带来风险。CEO们必须平衡谨慎和勇气,加快变革步伐。 3. 62%的CEO表示,为了保持竞争力,他们将接受比竞争对手更大的风险。 4. 59%的CEO认为,拥有最先进的生成式AI是竞争优势的关键。 5. 72%的CEO将行业颠覆视为风险而非机遇。 6. 62%的CEO表示,为了在未来获胜,他们需要重写商业策略,而不是依靠现有优势。 7. 报告还列出了CEO面临的六个“硬真相”,包括团队实力、客户需求、情感依赖、员工对变革的抵触、技术捷径的陷阱等。 8. 报告建议CEO们通过重新定义工作方式、培养好奇心文化、投资人才等方式应对这些挑战。
如何在生成式AI时代实现业务转型? 企业如何应对人才短缺问题? 生成式AI如何助力产品创新?
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