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1、2024STATE OF B2BCONTENTCONSUMPTION&DEMANDREPORTTABLE OF CONTENTSINTRODUCTION TO THE RESEARCH .3EXECUTIVE SUMMARY .5APPLYING THE LEARNINGS FROM THIS REPORT .6TOTAL REGISTRATIONS .7THE CONSUMPTION GAP.8THE TITANS OF TECH .11BY JOB LEVEL .16BY COMPANY SIZE.17CHECKING IN ON THE C-SUITE .18AI:ABSOLUTELY

2、INTERESTED .20ANALYZING YOUR TARGET BUYERS .21INTENT FINDINGS .22THE RELATIONSHIP BETWEEN THE BUYERS JOURNEY AND CONTENT FORMAT .26FORMAT FINDINGS.28CONSUMPTION PROBABILITY AND PURCHASE INTENT.31WRAPPING UP A YEAR OF CONSUMPTION.37ABOUT NETLINE .3822024 State of B2B Content Consumption and Demand Re

3、port for MarketersNetLineINTRODUCTION TOTHE RESEARCHWelcome to our 8th annual State of B2B Content Consumption and Demand Report.Before you read on,there is a key distinction to callout that sets this report apart from other industry studies:This report is not a summary of survey findings.When we sa

4、y we have insights into what B2B professionals actually want and need,we mean it.This year,were sharing real user insights from 6.2 million first-party content registrationsrevealing the true needs and intentions of B2B buyers everywhere.We cannot wait to hear which stats and insights you find most

5、impactful.Share your breakthrough moments with#ImaDataMarketer.Cheers,David FortinoChief Strategy Officer,NetLine32024 State of B2B Content Consumption and Demand Report for MarketersNetLineINSIGHTS FROM 6.2 MILLION FULLY-PERMISSIONED,FIRST-PARTY LEADS.42023 State of B2B Content Consumption and Dema

6、nd Report for MarketersNetLineKey findings that shaped the year:Despite the growing push for ungated content from marketers,user demand for gated B2B content rose 14.3%YOYup 77%since 2019.While professionals requested historic levels of content,time to consume slowed by 2.5 hours,widening The Consum