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License Global:2023年全球顶级授权商报告(中译版)(49页).pdf

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1、INSIDE:DATA-LED TRENDS AND MARKET INSIGHTSTHETOP GLOBAL LICENSORSTHETOP GLOBAL LICENSING AGENTSTHE LEADING LICENSEESTHEINFLUENTIALSTHETOP GLOBAL LICENSORSTHEIP Owners EXPANDING BRANDS BY THE BillionsThe Top Global Licensors report returns for 2023,highlighting the enormous opportunity that licensed

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本文主要介绍了2023年全球顶级授权商排名报告。报告通过邀请全球品牌授权商提供上一年度的零售销售数据,来展示品牌授权业务的全球影响力。 关键点包括: 1. 2022年,参与报告的84个品牌共售出价值2780亿美元的授权消费品。 2. 排名前20的公司共售出价值2300亿美元的授权消费品,其中前10名公司共售出1890亿美元,同比增长20%。 3. 娱乐类品牌以1110亿美元的销售额位居第一,其次是玩具与游戏类品牌,销售额为354亿美元。 4. 时尚类品牌和食品饮料类品牌也表现出色,分别售出450亿美元和36亿美元。 5. 企业品牌类授权也显示出强劲的增长,总销售额达到184亿美元。 6. 报告还指出,尽管面临全球经济挑战,但品牌授权业务仍显示出强劲的增长势头。
2023年全球顶级授权商排名如何? 哪些品牌在2022年授权商品销售中表现突出? 2023年全球授权行业面临哪些挑战和机遇?
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