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1、Mind Maintenance Money Out Loud Mood Geisting Neo-Collectivism Next-Gen Naturalists Odd-ysseys Optimized Anatomy Platform Politics Play It Forward Rewild Resilience Roots Revival Sexual Liberation Stability Pursuit Stealth Mode Travel Right Unglossed Wealth Hacking Work-Life Boundaries Zero OutActiv

2、ist Awakening Artificial Creativity Body Debates Circular Aftermarkets Climate Credit Connection Quest Conscious Convenience Counter Cancel Crisis Hacking Data Rush Death Undone Future Utopias Gap Collapse Gender Rules Health Hedonism Helicopter Tech Inclusive by Design Kinder Cult Lab-Made World Li

3、quid Reality09 12 15 18 21 24 27 30 33 36 39 42 45 48 51 54 57 60 63 6669 72 75 78 81 84 87 90 93 96 99 102 105 108 111 114 117 120 123EDGE/ej/nounA meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future.Edges must be rooted in human values,

4、be recognizable through consumer behaviors,and lead to clear business implications.301WHAT IS AN EDGE?Cultural shifts must have sustained relevance for over a year before being declared an Edge,and should continue to matter for the foreseeable future.02Edges must be globally relevant,manifesting in

5、over half of Backslash-designated regions.03In 2023,culture is introducing a new benchmark for chaos and complexity.Were living in a time of crypto fraud and deepfakes of dead celebrities.“Permacrisis,”“goblin mode,”and“gaslighting”were deemed 2022s less-than-inspiring words of the year.Twitter is i

6、n absolute turmoil.And even Marie Kondo,the queen of tidying up,has admitted that her house is now a mess.Not only are the headlines hectic in naturetheyre also coming and going at a nauseating pace.The social media stage has turned everything into a“-core”and made it nearly impossible for subcultur