Omnisend：2024电商行业营销研究报告-电子邮件、短信和推送营销（中译版）（19页）.pdf

1、Email,SMS,andpush marketingstatistics forecommercein 2024Table ofcontentsAbout OmnisendExecutive summary Methodology Email campaign performance Email automation performanceEcommerce marketing performance by industrySMS marketing performance Push message performanceHow brands can adapt in 20240203050

2、6081012 1416About OmnisendOmnisend is an email&SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster.One-click integration with major ecommerce platforms,pre-made automation&email templates,and award-winning 24/7/365 live custo

3、mer support make it easy for brands of any size to sell moreall without the exaggerated cost.Great marketing needs to be expensive is a myth that 100,000+Omnisend customers are busting every day by growing their businesses with email and SMS marketing.Ecommerce brands know that email and SMS marketi

4、ng are significant tools to help them increase sales,but how impactful can they be?Which areas can easily be improved to generate even more sales?Are there other areas still relatively untapped yet ready for the limelight?Our 2024 marketing report looks to answer these questions and guide online mer

5、chants toward greater sales this year.In this report,Omnisend looked at sales and the performance of email,SMS,and web push marketing channels in 2023 and provided suggestions for adapting the marketing trends to your brand.Here are the high-level findings:ExecutivesummaryEmail campaigns:Brands sent

6、 nearly 23 billion promotional campaign emails in 2023,a 33%increase year-over-year(YoY),resulting in a 17%increase in orders.Email metrics remained strong.The open rate increased from 22.9%to 25.1%.The click rate increased from 1.2%to 1.5%.The conversion rate was 0.07%,only a slight decrease from 0