凯度：2024年全球数字媒体趋势报告-更强的数字消费者定位（英文版）（37页）.pdf

1、Enhanced digital consumer targetingOptimising brand value amid evergrowing consumer choice,with TGI Global Quick View 2024 insightsTGI Global Quick View2024Discover what is driving consumer behaviour in markets around the world todayWith ever greater consumer choice when it comes to content and medi

2、a,both media owners and brands in the broader digital space need to understand how they can optimise the value of their brand at the global,the regional and the local levels through a more comprehensive understanding of consumer digital media engagement.Global consumer insights you can trustTGI Glob

3、al Quick View provides an instant understanding of how online adults are engaging with content andplatforms today across 37 key markets worldwide,revealing commercial opportunities for media owners,brands,agencies and other marketers.2Harmonised insights from over80,000respondents in37marketsAustria

4、BelgiumDenmarkFranceGermanyNetherlandsNorwayPolandItalySwitzerlandSpainSwedenUKTurkeyAustraliaEgyptChina Hong KongChina MainlandNew ZealandIndiaIndonesiaJapanMalaysiaNigeriaPhilippinesSaudi ArabiaSingaporeSouth AfricaSouth KoreaThailandChina TaiwanUnited ArabEmiratesAmericasArgentina Brazil Canada M

5、exico USAEuropeAfrica,Middle East&Asia3More efficient targeting through video streaming platformsMost of my TV watchingis done through TV channels”“Most of my TV watching ison demand,catch up oronline”123456711%12%9%20%20%8%8%8%13%11%15%16%24%26%20212024Streamed,on demand viewing increasingly popula

6、r vs linear TV viewingSource:TGI Global Quick View 2021 and 2024We asked consumers to score their linear vs.non-linear viewing on a seven-point scale.We can see here the sharp rise in those stating that most of their viewing is non-linear no doubt accelerated by pandemic lockdowns and the growing av