英国特许营销协会：2023可持续营销技能差距报告（英文版）（23页）.pdf

1、2023thesustainability marketing skills gap reportupdatedcontents03040615211922230910051318foreword-Chris DalyExecutive summaryThe sustainability skills gapSustainability in careersConclusiontop recommendationswhat is B Corp?best in classTightening regulations andthe fear of greenwashingreframing you

2、r purposeConsumers expectations of marketersand views of sustainabilityMarketings abilityto drive changeHow Can marketers address thesustainability skills gap?forewordIn the closing remarks of COP27,which took place in Sharm el-Sheikh in November 2022,UN Secretary-General Antnio Guterres stated“We n

3、eed to drastically reduce emissions now and this is an issue this COP did not address”.Whilst COP27 struggled to address reducing emissions,one thing that did come out of the event was a“first of its kind”report focusing on the impact of“non-state entities”on climate change.Commissioned the year pre

4、viously during COP26,the report“slammed greenwashing”misleading the public to believe that a company or entity is doing more to protect the environment than it is as well as weak net-zero pledges.The report also provided a roadmap to bring integrity to net-zero commitments by industry,financial inst

5、itutions,cities and regions and to support a global,equitable transition to a sustainable future.The reports focus on“non-state entities”and their impact(or lack thereof)in the fight against climate change raises important questions around the role of marketing and its ability to drive positive chan

6、ge.As a function that sits at the centre of brand,communications,stakeholders and product development,marketers have a significant role to play at this critical juncture both at an organisational and societal level.Marketers have a great opportunity to champion getting back to the“core of what marke