Similarweb：2023先买后付 (BNPL) 的明确崛起研究报告（英文版）（20页）.pdf

1、BNPL REPORT 2023Buy Now,Pay Later US:a 360 impact studyTHE RISE OF BNPL14-18Market impact19The future3Executive summary4-5Key stats6-8Market landscapeBNPL classificationMarket sizeLeading players9-13Consumer insights DemographicsReal user exampleConsumer usage and purchase behavior CONTENTSBNPL REPO

2、RT 20233BNPL REPORT 2023 EXECUTIVE SUMMARYThe decline of cash,married with the unprecedented rise of ecommerce,has led to the digital payment space not only growing(well,exploding),but also diversifying.The rise of“Buy Now,Pay Later”(BNPL)as an online payment solution is reflective of the market con

3、ditions that have promoted and accelerated it:a perfect storm of digital disruption,economic downturn,and a shift to millennial and Gen-Z spending power.BNPL has been taking an increasing share of the digital payments pie over the past few years market value estimates vary,but its already in the hun

4、dreds of billions.Through behavioral data analysis of multiple consumer goods categories,our report uncovers a clear gap between ecommerce sites using BNPL technology and online retailers that dont.In fact in some categories the gap is stark.For instance,in the Luxury and Jewelry category,we saw con

5、verted visits are down 73%year-over-year(YoY)for online retailers that dont provide BNPL.It comes as no surprise that during Ins DurandSenior Market Insights Manager at Similarwebthis economic downturn,conversions have decreased across the board.However,for that same category,converted visits were o

6、nly down 16%YoY for retailers using BNPL.And in consumer electronics,the category with the biggest monetization potential from BNPL,our survey data shows that 26.7%of consumers using BNPL to purchase consumer electronics would not have bought these products without this financing option.Our survey r