Moengage：2023电子邮件营销行业基准分析报告-印度版（英文版）（28页）.pdf

1、Email Marketing:A Recession-proof Strategy for 2023 and BeyondBenchmarks and Insights from 10.9 Billion B2C Emails Sent WorldwideI N D I A E D I T I O NOpenedYour curated playlist01Email marketing is one of the oldest forms of digital communication utilized by brands to communicate with their custom

2、ers.Emails have existed since before the invention of mobile phonespredating push notifications,in-app messages,WhatsApp,and SMS.However,being older doesnt mean being slower(or outdated!).In an era where brands are scaling back their paid and digital marketing efforts due to severe budget cuts and a

3、 looming recession,email marketing continues to deliver.This economical channel provides a high return on investment(ROI),enables brands to send mass and personalized communications simultaneously,and provides immediate,measurable results.Personalization is the only way to stand out amid the barrage

4、 of messages customers receive from brands.Emails allow you to personalize every aspect of your communication.In this report,well examine how personalization impacts crucial email marketing metrics,such as open rates,click rates,and conversion rates.Additionally,well analyze how different types of p

5、ersonalization work for various industries in your geography.IntroductionThis report analyzesThe aim is to identify industry-based benchmark open rates,click-to-open rates(CTORs),conversion rates,delivery rates,and unsubscribe rates for this recession-proof,sustainable marketing channel.About the Re

6、port10.9 billion emails sent over the past 12 months.Email Marketing:A Recession-Proof Strategy for 2023 and BeyondWhats InsideHow to Read This ReportA Quick Refresher on the Types of Emails Compared0326How Can MoEngage Help Conclusive Insights25Email Marketing Benchmarks for Diferent Industries in