贝恩公司：2024全球消费品年度报告（英文版）（20页）.pdf

1、With no room left for price increases,CPGs must fundamentally reshape their businesses to reignite profitable,volume-driven growth.By Richard Webster and Charlotte AppsConsumer Products Report 2024:Resetting the Growth Agenda1Consumer Products Report 2024:Resetting the Growth AgendaContentsKey contr

2、ibutors.2At a Glance .3The consumer products sector at a crossroads .4Confronting a harsh pricing paradox .4A widening digital gap and mounting sustainability pressure.8The importance of stakeholder impact .9Looking ahead and the 2024 agenda.111.The return to profitable,volume-driven growth.12 Winni

3、ng over the consumer .12 Winning with the customer .13 Smart complexity .142.The acceleration of next-generation capabilities .15 The new digital agenda .15 Leading on sustainability.16 Tomorrows operating model .17A bold start to 2024 .172Consumer Products Report 2024:Resetting the Growth AgendaGuy

4、 Brusselmans (EMEA)Partner,StockholmAudrey Hadida (EMEA)Partner,ParisJeroen Hegge (EMEA)EMEA CP Practice Leader,AmsterdamHarry Morrison(Sustainability)Partner,LondonRajesh Narayan (Digital)Partner,LondonEileen Shy(Consumer)Partner,New YorkNikhil Ojha (APAC)Partner,New DelhiDavid Zehner (APAC)APAC CP

5、 Practice Leader,SydneyJoost Spits (Operating Model)Partner,BostonKyle Weza (Consumer)Partner,AmsterdamNicolas Willemot(Consumer)Partner,BrusselsRichard Webster(Global)Global CP Practice Leader,LondonCharlotte Apps (Global)CP Practice EVP,TorontoJorge Rujana (AMER)AMER CP Practice Leader,DallasAdam

6、Borchert(Smart Complexity)Partner,BostonNader Elkhweet(Customer)Partner,MilanSoyoung Kwon (Smart Complexity)Partner,AtlantaKey contributors Global Sector ExpertsGlobal Imperative Leads3Consumer Products Report 2024:Resetting the Growth AgendaAt a Glance After rising prices led to estimated global sa