Moengage：2024澳新银行跨渠道营销现状报告（中译版）（30页）.pdf

1、State ofCross-ChannelMarketing2024Table of ContentsForeword(by Tom Fishburne i.e.Marketoonist)Executive Summary Who We Surveyed Channels and Priorities Challenges and SolutionsCross-Channel Marketing Today:Summary of Key Insights Building an Effective Cross-Channel Marketing Strategy Looking Forward

2、:How B2C Brands Can Adapt and Thrive About MoEngage 030406081727283030Common Obstacles in Cross-Channel MarketingMeasuring and Optimizing Customer Engagement Efforts Investment Trends in Marketing Technology 1723 250811 12 140607 Engagement ChannelsTop Objectives for Marketers in 2024Increased Focus

3、 on PersonalizationThe Growing Role of AI in Cross-Channel MarketingProfile of Respondents Methodology and Objectives 02State of Cross-Channel Marketing 2024Tom FishburneCreator of Marketoonist03State of Cross-Channel Marketing 2024For the last twenty years,Ive been drawing a weekly cartoon about ou

4、r collective adventures in marketing.One of my favorite go-to topics has long been cross-channel marketing.Delivering the right message to the right person at the right time is a perennial marketing challenge,particularly when there are many different ways to communicate.We have never had greater to

5、ols at our disposal in marketing,and yet consumer expectations have never been higher.Usually,when I draw cartoons,I get inspired by anecdotes either my own experience as a marketer or war stories that other marketers share with me.My source material is primarily qualitative.When MoEngage offered to

6、 collaborate on this study,they presented a rare opportunity to dive into the numbers.MoEngage collected 730 stories from fellow marketers(including many Marketoonist readers)to quantify some of the most common approaches,obstacles,and opportunities for B2C marketers today.We surfaced and distilled