CISION：2024年全球通信报告（中译版）（22页）.pdf

1、ELEVATING&EVOLVINGThis years Global Comms Report reveals much about the evolution of PR and communications,including the benefits of increased data reliability,access and interpretation,as well as changes in the way and the where comms pros work today on all matters over which they now have purview,

2、from influencer partnerships to social media,AI to KPIs.And the common thread linking it all is the growing mandate for PR pros to impact their companies and clients bottom lines.2024 GLOBAL COMMS REPORTeB x 22024 GLOBAL COMMS REPORT ELEVATING&EVOLVING x 2Greater expectations The C-suite counts on c

3、omms to move the business needle as it never has before.This years Global Comms Report delves deep into not only how PR is meeting this mandate,but the optimal workplace setting in which it is doing so.The shifting sands of social media Data is shared that highlights the social media platforms found

4、 most valuable by our respondents for their broader content strategies.Powers of persuasion Some interesting year-over-year shifts in the influencers found to be the most impactful on consumer behavior.Media matters So much of what communicators do revolves around media be it earned,social,even meas

5、urement.The findings on this page underline related sentiments,decisions and objectives.Agency vs.in-house Intriguing differences abound when comparing how agency and in-house practitioners responded to some of the same survey questions.Around the world No global report can be complete without regio

6、nal comparisons.These two pages zero in on the similarities and contrasts between U.S.,European and APAC comms and marketing pros.All in a days work Each and every day,communicators must focus on myriad matters ranging from metrics to creativity to talent and so much more.These daily considerations