亿滋国际：2023年全球零食现状报告（中译版）（20页）.pdf

1、THE FIFTH ANNUAL2023 GLOBAL CONSUMER TRENDS STUDY BY:1MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONINTRODUCTIONMessage from Dirk Van de Put 3Executive summary 4AN EVOLVING

2、CONSUMER MINDSET Snacking through changing timesFive years later,still snacking strong 6A more intentional consumer 7MINDFUL SNACKINGBalanced pathways to well-beingSnacking fuels ever-present need for well-being 9Portion&personalization amplify mindfulness 10Snack spotlight:The universal joy of choc

3、olate 11SNACK CURATION The quest for new snacks begins with novelty and curiosityAppetite for snacking adventure 13Social snack discovery 14SNACKING WITH PURPOSEConsumers prioritize low impact snacks A lighter snacking footprint 16Plant-based snacking takes root 17table of contentsIntroduction2AN EV

4、OLVING CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONINTRODUCTIONMONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYMessage froM dirk Van de PutAs we embrace the constant evolution of snacking,it is my pleasure to share insights from our latest Sta

5、te of Snacking report,powered by comprehensive research in partnership with The Harris Poll.This years findings mark a half-decade of discovery around global consumer trends,which have continued to reinforce the timeless role of snacks in our daily lives.We embarked on our research into the global s

6、tate of snacking five years ago to inform our mission to lead the future of snacking,and to establish a trusted resource for consumer snacking insights.While each year brings new learnings,we continue to see that snacking remains an important pillar in the lives of global consumers.Year after year,c