Adjust：2024年移动应用趋势报告（中译版）（48页）.pdf

1、Mobile app trends:2024 edition EBOOKA global benchmark of app performanceMobile app trends:2024 edition20203ContentsIntroduction:Stability and consistency in the developing mobile app marketing landscape.3Emerging technologies and AI-driven personalization to change more than just the game.5New chan

2、nels to central channels.7Methodology and key takeaways.8Part 1:Finance and fintech appsIndustry stats,trends,and predictions.11Essential industry roundup.12Finding and keeping users.14Part 2:Gaming appsIndustry stats,trends,and predictions.21Essential industry roundup.22Finding and keeping users.24

3、Part 3:Shopping and e-commerce appsIndustry stats,trends,and predictions.36Essential industry roundup.37Finding and keeping users.39 Conclusion.4701Mobile app trends:2024 edition3The digital marketing space has evolved dramatically.App advertisers and developers have continued to face new and ongoin

4、g challenges that bring increased complexity to finding the right audiences and converting them effectively.A myriad of exciting avenues and opportunities,however,have contributed to the continued acceleration of growth within our industry,which has unequivocally confirmed its resilience.In 2023,mob

5、ile ad spend grew by 8%to$362 billion,the market reached a value of USD$228.98 billiona figure projected to rise to$567.19 billion by 2030and mobile apps are expected to become a half a trillion dollar industry in 2024 in terms of revenue.To formulate a successful growth strategy in the modern mobil

6、e ecosystem,app marketers are tasked with diversifying channels,finding the right media mix,adapting to the transformative nature of user behavior and expectations,and harnessing the power of next-generation technologies.Getting each of these crucial components right isnt always easy,and the inevita