VML：2024未来商业报告（中译版）（24页）.pdf

1、Tomorrows Commerce 20242Contents1 A new brand order with less brand equity2 Altruistic data redistribution 3 The power of Social Conversion4 The age of experimentation and search5 Welcome back old friend the QR revolution continues 6 The rise of retail media and Creative Commerce 7 Digital life reco

2、rds 8 Better together how collaborations can create opportunity and cut-through for brands 9 Consumer CO2 budgets and online shopping 10 The mature metaverse11 Ultra-luxe experiences and creating exclusivity in a digital world 12 No let-up in the quest for omni-channel omnipotence13 Brands that push

3、 further,and issues of impact14 Smart Assistants get smarter as Zero UI matures 15 Price pales in comparison with service as consumers demand more16 The new CSR Consumer Social Responsibility17 Content supply chains of the future counting on the cure of AI 18 So long cash but whats the “so what”for

4、commerce?19 Activating“Justice to Shelf”to meet the needs of newdiverse growth audiences20 Unlocking gated communities in commerce 3IntroductionThe future who really knows what it might hold?Especially when it comes to how people behave,what action they take and how they transact.Which is why we are

5、 excited to surround ourselves with deep commerce experts versus fortune tellers and soothsayers.This report relies instead on our global Future Shopper surveys,client conversations across almost every business sector,and our in-house commerce experts across 150+offices worldwide.This body of resear

6、ch and analysis serves the foundation to offer a few predictions of our own on what might be in store for our future.Today,the world remains in a state of constant and unpredictable flux,and that includes the economy,the climate,and the realm of commerce to name a few.In terms of commerce,an omni-ch